Introduction
Since the start of the COVID-19 pandemic,
trends in ecommerce have continued
evolving. In 2020, the industry witnessed
a massive boom as consumers searched
online for everything from entertainment
to groceries. But as lockdown measures
eased → and vaccination rollouts continued
through 2021 and 2022 →, growth
in ecommerce continued, though
at a slightly slower pace.
In 2023, the ecommerce industry faces
a new set of opportunities and challenges.
While interest rates continue fluctuating
and the possibility of a widespread global
recession remains, 2023 has also brought
some exciting technological advancements
that are shaping the industry in surprising
ways.
While the future looks hopeful, many
questions remain: How is the ecommerce
industry responding to economic
uncertainty?
How can ecommerce businesses stay
competitive in an increasingly crowded
landscape?
In this report, we seek to answer these
questions and more using ecommerce
industry traffic data from Semrush
Open .Trends → and Semrush .Trends →,
and Amazon-focused data from Semrush’s
Keyword Wizard for Amazon tool →.
The data primarily spans from March 2022
to March 2023. While we touch on most
regions across the globe, the report
specifically focuses on global data
generally and U.S. data specifically.
In assessing the ecommerce industry
in depth and highlighting some overarching
ecommerce trends that will likely stick
for the long haul, we hope to help you shape
a smarter, insight-driven digital marketing
strategy for your ecommerce business
in years to come.
02
The Future of Ecommerce Is Now